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Planning campaigns can be a challenge. There are so many variables to take into consideration; so many things that can go wrong (and often do!). Sometimes, people can get overwhelmed and struggle to meet the expectations of their employer/client.

We tend to read books in the same way we stroll in the park on a sunny spring day. We read on the web, on the other hand, in a similar fashion to how we drive home from work on a Friday evening. Understanding a bit about the psychology involved in how we take in information online will help when it comes to writing web copy.

‘Diversity’ literally means ‘the state of being different’, and it also means different things to different people. Some believe it is synonymous with equality, many that it is solely about being different and, for others, the immediate image conjured up is one of a young boy being flung 12 feet into the air by his fellow members of the street dance troupe Diversity, 2009 winners of Britain's Got Talent! So what does diversity mean to Coachwise, and why is it so important?

Have any more tips? Feel free to leave your comments...

On 10 November it was World Usability Day. It may have passed you by, but that’s okay because we all know usability is for life not just for World Usability Day! So, by way of belated celebration, I’d like to share with you my advice on how to carry out user testing.

Before you commit to anything, we find it’s helpful to have an exploratory meeting to discuss how a partnership works, the commitment required, and the various service(s) available.

I’ve pooled together our team’s experience of the last two years on social media projects.

To help you tidy up your website – and hoover up the cookie crumbs perhaps! – I’ve outlined some key information and guidelines to help you understand the new EU Privacy Directive regarding the use of cookies.

An annual budget is the starting point – get to know your budget income and costs, be familiar with what the boundaries are. Budgets should be manageable and motivational. If possible, consider a reforecast exercise (perhaps at quarter-end points) to check your organisation’s performance against that budget, and to update with any significant changes that would impact on your ability to meet the original budget (eg winning a new contract, losing members of staff or a significant change in rents payable). Preparing a forecast as well as a budget helps you manage internal and external expectations. Why not start thinking about the next year’s budget before you get there? Business plans are not reserved for commercial enterprises – anyone can do one, and what supports any strategy should be the finances to make it happen.

The key thing to remember is that a successful publication involves more than ‘slapping ink on paper’– you might not even choose to use ink and paper at all.