Social media questionnaire

We're hoping this questionnaire may help your organisation review its social media presence or if you are thinking of using social media for the first time, to give you a starting point to develop a strategy.

	What sport is your organisation involved in?
	Why does your organisation have a social media presence? [Please limit your answer to the main priorities] *	To gain new members/clients/customers Communicate/offer support to fans/followers To better understand members/clients/customers To gain insight into brand perception Advertise events/offers To gain loyalty Increase brand awareness Enhance SEO/increase website visitors Other
	What social networking platform(s) does your organisation have a presence on? *	Linkedin Facebook Twitter None Other
	How often do you post content? *	More than once a day Once a day More than once a week Once a week Biweekly or
	What in your view or experience is the main challenge of having a social media presence? *	Lack of time/resources to dedicate to it Lack of engagement from followers Lack of regular content to post Resistance within your organisation Social media is blocked to staff Lack of concrete metrics Lack of understanding by staff Keeping up with ever-evolving technology or
	Do you offer incentives for becoming a fan/follower? *
	What type of content do you most commonly post on social media? [Please limit your answer to the most common form of content] *	New content available on website/blog, etc Event details Promotions/contests Questions/polls Images/videos Links to other websites/retweets Other
	Do you have a content plan? *
	How long has your organisation had a social media presence? *
	Do you have dedicated staff to manage your social media? *
	Do you have a policy/training for staff so they can adequately respond to negativity/misinformation, etc? *
	How satisfied are you with the success of your social media presence?
	Use this space for anything further you'd like to say about your experience of social media or social media in general.

Tel: 0113-231 1310 | Fax: 0113-231 9606 | Email: enquiries@coachwise.ltd.uk

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