Client
RFU
The Job
Coachwise was approached by the Rugby Football Union and asked to develop a sport-specific coaching magazine for those who subscribed to their coach licence scheme (which is also administered by Coachwise). The new magazine would also need to complement sports coach UK’s long-established magazine for coaches, 'coaching edge', which would also be distributed to coach licence scheme members.
The Solution
After discussion with the client regarding the magazine’s audience, Coachwise’s Studio team developed differing design samples that met the RFU’s existing style and branding guidelines.
After presentation to the client, design guidelines were created for the publication (Rugby Edge).
Coachwise also provided significant print management expertise and produce the magazine on behalf of the RFU.
The Results / Benefits
Rugby Edge added real value to the RFU’s coach licence scheme. The governing body’s practical, high-quality coaching articles were brought to life by the clean, contemporary design that has given the magazine a strong brand that has given it the strength to stand up as publication in its own right, and not just be an added benefit to joining the licence scheme.
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