Client
sports coach UK
The Job
Coachwise was employed to develop a unique look and feel for sports coach UK's FUNdamentals project, with the aim of appealing to Level 2 coaches, teachers and the children they would be teaching. As well as adhering to current branding, the project needed to have an added strength and creativity, in order to appear part of a new series.
The Solution
Due to the breadth of our expertise, we were able to offer sports coach UK a variety of solutions. We used simple fonts, primary colours, plenty of white space and chalk-style 'rules' to improve the learning experience. This enhanced observational techniques and skills when teaching children the fundamentals of movement, using a simple, straightforward look.
We created a tick-style logo for the FUNdamentals series, which we based upon the observational nature of the products. A focus group held at Leeds Metropolitan University gave this logo a unanimous thumbs-up.
In addition to these solutions, Coachwise managed the entire project from start to finish, organising content, proofreading, arranging print production and DVD packaging.
The Results/Benefits
This project added real value to sports coach UK's series of coaching resources and workshops. Those who coach children could also relate to and identify easily with the new brand that Coachwise created.
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