Client
runningsports (Sport England's skills and support for volunteers programme)
The Job
As part of its integrated marketing campaign plans, Coachwise constructed and managed email communications to runningsports members.
The Solution
runningsports benefited from a network member e-newsletter and a partner e-newsletter. These email-marketing communications were sent out to these two segmented audience groups once a month, with Coachwise managing the whole process for each e-newsletter.
We supplied the client with statistics that provide instant feedback on audience response to news stories and articles featured in the newsletter, in addition to benchmarking against relevant industry results.
Our e-marketing team ensured adherence to emailing rules and regulations, using strict SPAM guidelines that adhere to the DMA code of practice. We also monitored and managed valuable customer data for the client.
The Results/Benefits
These monthly digital marketing communications drove significant traffic to the runningsports website, as well as generating interest in specific site areas.
The e-newsletters enjoyed above-average open and click-through rates and also generated a significant amount of user time on the website.
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