Client
sports coach UK
The Job
The sports coach UK website generates thousands of newsletter subscribers. Coachwise suggested that, as part of its offering to its members, sports coach UK sent out a revamped newsletter.
The Solution
Coachwise developed a dynamic e-newsletter designed in line with the client's brand guidelines and adding value to the sports coach UK offering.
We manage the whole e-marketing process surrounding the production of sports coach UK’s e-newsletter. We can supply statistics that provide instant feedback on audience response to news stories and articles featured in the newsletter, in addition to benchmarking with relevant industry results.
Our e-marketing team ensures strict adherence to emailing rules and regulations, complying with strict SPAM guidelines. Managing valuable customer data for the client, Coachwise offers a complete service for sports coach UK.
The Results/Benefits
The e-newsletters drive web traffic to the sports coach UK website and generate interest in specific parts of the website. Open, click-through rates and time-on-site statistics are all above benchmark, with unsubscribe rates at an extremely low level. Web analytics and click-through rates have already helped to shape editorial decisions for future e-newsletters, which has resulted in a high-value membership communication that attracts a consistently high readership.
What the Client Says
“The design and the flexibility the newsletter format provides us with is a great improvement on previous versions. With Coachwise’s know-how we’ve been able to learn what our members want to read about and drive more traffic to our website instantly – a cost-effective and valuable tool that’s already been worth our (minimal) investment.”
sports coach UK
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