Client
England Netball
The Job
Knowing that our design function is one of the best in the sector, England Netball initially approached us to discuss the graphic design on its Coach Development Model and Talent Identification programme. From these early discussions, the brief expanded to all areas of England Netball's branding and resource development.
The Solution
Coachwise updated and modernised the existing England Netball branding, in addition to providing comprehensive guidelines for the use and design of the brand. We developed a new strapline that reflected the England Netball brand, 'Be The Team', which was rolled out to great acclaim throughout the organisation.
Since then, Coachwise has designed a wide range of collateral for England Netball, including resources, business cards, PowerPoint templates and competition branding. It has enjoyed the significant financial benefits offered by our print management solution, saving considerable costs in the process.
The Results
England Netball can now portray a consistent image to all stakeholders, with strong, modern and relevant branding. All communications and resource materials now clearly 'belong' to the brand, which has led to an increase in brand pride and association.
England Netball's brand recognition has been enhanced exponentially, resulting in increased exposure for the sport. The client has also enjoyed significant cost savings by making use of our expertise in print management.
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