Client
afPE (Association for Physical Education)
The Job
To design, publish and distribute afPE's publication, Safe Practice in PE and School Sport.
The Solution
Using its publishing, design and mail order solutions, Coachwise developed this must-have and highly valued PE and school sport guidance resource, ensuring that its look met all requirements of the target market.
Along with redesigning this resource, we introduced a CD containing helpful ready-made forms. Pooling our publishing and design resources, we created an invaluable resource for school PE professionals, including real life case studies that made complex legal issues much easier to understand. Coachwise provided continued support and project management support to authors throughout the entire process.
Prior to the publication of this eagerly awaited resource, we drew upon our direct marketing expertise to create an enticing marketing campaign that generated interest before a high-profile launch. Upon launch, we provided this publication to the PE and School Sport market via our 1st4sport mail order catalogue and online shop.
The Benefits
The project was a fantastic success – the book sold quicker than any other previous edition and Coachwise's distribution channel ensured that all those who needed it received the publication. This groundbreaking publication contained topics that had never been covered previously, it was the first time the publication has included a CD-ROM and to date, it has sold nearly 20,000 copies – a staggering achievement.
Reviews
"A must-have for all those involved in physical education"
Mike Jess, Senior Lecturer in Physical Education, University of Edinburgh
"A much used and seriously valued text"
Malcolm Armstrong, Head of School of Sport and Exercise Science, University of Worcester
"Every educational establishment should have an up-to-date copy"
Jan Hickman, Adviser for Physical Education, Enfield LA
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