Client
runningsports (Sport England's skills and support for volunteers programme)
The Job
Since 2006, Coachwise has developed a variety of integrated marketing campaigns to support the runningsports programme. We worked alongside other specialist agencies to provide all of runningsports' marketing services.
The Solution
Taking a holistic approach, we ensured that all marketing campaigns were developed to integrate runningsports' website, e-marketing, PR, product launches and direct mail activity, to maximise the effectiveness of the communications.
Coachwise project-managed all marketing activity for the client, reporting on campaign results, evaluating all activity and making recommendations for future marketing activity.
The Results
The marketing solutions offered by Coachwise have contributed to the runningsports programme’s KPIs in numerous significant ways. Integrated marketing campaigns influenced website statistics, increased membership numbers, impacted workshop awareness and attendance and raised the overall profile of runningsports.
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