Client
sports coach UK
The Job
sports coach UK drafted in the support of its trading arm, Coachwise, to provide temporary cover for a depleted Communications team.
The Solution
A review of sports coach UK's marketing planning was undertaken in order to provide recommendations for the future whilst supporting the day-to-day management of suppliers and communications activity.
During this period of temporary cover, we instigated strategic planning, and marketing communications planning. In addition to this, we also managed the scoping, implementation and management of website development, as well as helping to develop effective e-newsletter communications.
The Results
The temporary marketing solution provided by Coachwise has seen enormous benefits for sports coach UK. As well as providing a very practical solution to support a temporary staff shortage, we provided added-value services such as reviewing current processes – in some areas, change was implemented as a direct result of our recommendations.
Working closely and flexibly together, Coachwise has provided an outsourced solution that integrates with the existing activity and meets the client’s strategic objectives.
What the Client Says
“Operationally, we needed a quick-to-implement solution that met our needs and made sure we kept on-target to meet this year’s KPIs. Outsourcing to a marketing team who knows coaching and marketing really helped us fill the gap. Not only did Coachwise step into the breach, they were also able to provide us with some quick wins and long-term recommendations as well as the additional resource we required.”
Andy Husband, Head of Operations, sports coach UK
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